Mathieu Sidokpohou

Adidas France

SVP & General Manager

Mathieu Sidokpohou started his career at Procter & Gamble in 1999, where he held various roles in marketing across several fast-moving product categories, firstly in France and then in Switzerland where he held global responsibilities as a global marketing director for leading shampoo brands. Mathieu relocated to Singapore in 2012 where he led the complete portfolio of Procter & Gamble Hair Care brandsacross the whole of APAC. In 2015, Mathieu joined LVMH, the world leader in Luxury Goods and Services, as the Managing Director for Sephora South East Asia, India and Pacific. During those years, Sephora became the leading omnichannel beauty retailer, creating one of the most loved beauty community in Asia. Mathieu joined adidas in June 2020 as the SVP and General manager for adidas France. As a sport enthusiast and an avid sports player, Mathieu is a true believer in the fact that Sport plays a central role in every culture and society and is elementary for the health and satisfaction of every individual. He is working with his team on un-leashing Sport as a catalyst for changes across climate and inclusion.

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