GSWFactory

TL

Thayer Lavielle

The Collective

Vice President Executive

Thayer Lavielle joined Wasserman in 2011 and currently leads the company’s women-focused division, The Collective, which aims to raise the visibility of women in sports and entertainment. As part of The Collective, in 2020 Lavielle spearheaded the formation of The Collective Think Tank, a global consortium of some of today’s greatest academic minds and industry leaders focused on gender parity and improving diversity. A first of its kind, this group will share data, insights and information to promote more opportunity for women to succeed in sports. Throughout her career, Lavielle has negotiated over $250 million worth of talent, brand, property and venue deals in sports and entertainment. Well-versed in brand and talent strategy, partnerships, events, and hospitality, she has been at the forefront of innovations in consumer engagement, including app development and integration, personalized experiences, retail integration, ticketing and delivering thought leadership. She understands the ever-changing needs of a consumer and how a brand must answer that call. She began her career in journalism as a producer on at ABC News on World News Tonight and Good Morning America and transitioned into the marketing world, working on both the agency side and directly for brands.

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