.png)
#WomenSportsValues: understand the challenges of women's sport in France
May 10, 2022 | 10:00 AM - 10:30 AM
May 10, 2022 | 10:00 AM - 10:30 AM
Description
In a context where women's sport are registering an increase in audience ratings, partly due to better broadcasting of its competitions and greater awareness of its female athletes, BVA, the first research institute in France to become a Mission Company, Women Sports, the first French-language media dedicated to women in sport, and Uptowns, a firm of micro-culture scouts, are launching a new initiative called #WomenSportsValues to better understand the issues surrounding women's sports, the role of brands and the media in promoting them, and the general public's interest in and perception of the various disciplines, sporting events and women athletes.
This major survey will not be seen from the angle of performance, but rather from the angle of values and image territories. It will provide a wealth of strategic information for a multitude of players involved in women's sport: institutions, federations, organisers, sponsors and brands.
This session will be available for replay from Thursday May 12th.
Please note that this session will be in French.
