.png)
How to maximise the economic impact of major sporting events for French companies?
May 10, 2022 | 10:45 AM - 11:00 AM
May 10, 2022 | 10:45 AM - 11:00 AM
Description
The economic impact of Euro 2016 in France was relatively disappointing, with less than 70% of the coverage in national solution. Given the current economic situation, the economic impact of the organization of the World Ski Championships in Courchevel-Méribel, the Rugby World Cup in 2023 and the Olympic and Paralympic Games in 2024, as well as other international sports events to come, must be maximized. The sports sector must mobilize to be competitive to be part of the organization of these events and thus use them as a lever to position itself on the export markets of major sporting events.
