GSWParis 2022


Kate Veronneau


Director of Content and Women’s Strategy


Kate Veronneau joined Zwift in 2016. During this time, Kate has been responsible for spearheading Zwift’s major initiatives, including the Zwift Academy. Zwift Academy is a groundbreaking, global talent ID competition that launched in 2016 to uncover the next cycling talent and award a contract with Women’s WorldTeam CANYON//SRAM Racing. Since then, Zwift Academy has helped start the professional careers of six talented women, also expanding to offer a men’s competition. Before her career in marketing, Kate was a professional cyclist in the US. Prior to this, Kate played Division 1 Basketball at Brown University. Having first hand experience of elite and professional sport gives Kate great perspective and credibility as she understands the problems and opportunities as both a sponsor and a former athlete.