Stefano Bernabino is a sport and media expert with a solid background in storytelling, digital, broadcast content and format creation, event production, innovation and management. Stefano has 20+ years of experience in international media and sport at Discovery and Eurosport where he has led the development of digital activities (with production of innovative concepts and formats on major events and with sports personalities, among which the multi-awarded immersive reality studio, The Cube), has covered major international events as a reporter, presenter, producer, Head of Production and VP Content Strategy and Olympics. In 2019 he founded Sport Seeds, www.sport-seeds.com, a creative agency developing strategy services, formats and content solutions for the world of sport and media around fan engagement and brand content. Stefano works with several sport international federations, events organisers, media groups, brand and innovative players in the domain of content strategy, innovation and digital transformation, production and distribution of innovative content formats. Stefano is part of Global Sport Week Team since its very first edition in 2020 as Content and Production Director.