GSWParis 2022


Brianna Salvatore Dueck

17 Sport

Senior Strategy Consultant


Brianna Salvatore Dueck is passionate sport-for-impact advocate and Senior Strategy Consultant at 17 Sport where she works with the top properties and brands within the sports industry to maximize their capacity to have a positive impact on society (i.e. purpose-driven strategy) while also meeting strategic business KPIs. As a former professional and D1 collegiate basketball player (Switzerland & UC Davis), she has seen the power of sport in her own life as a vehicle for social integration and positive influence which was sparked in her at a young age in helping her overcome the loss of her mother. Prior to working in the sports industry, she worked within the United Nations System (UNESCO) where she launched a project looking at the role of Sports Diplomacy and Sport for Development in helping attain the 17 UN Sustainable Development Goals. She has a master’s in International Development from the #2 globally ranked Sciences Po, Paris and a bachelor’s degree in International Relations from the University of California. She has additionally been an international speaker on the topic of Sport for Gender Equality and Sport for Development at various panels including for the European Union and Federation International de l’Automobile (FIA) and the 2022 NBA All Star Weekend.