GSWParis 2022


Kathy Carter

LA28 and U.S. Olympic & Paralympic Properties



Kathy Carter has blazed trails during her 30-year career in sports, leading successful organizations, developing and implementing commercial strategies and challenging the status quo across the sports industry. In her current role, Kathy oversees all revenue and marketing functions for Team USA and the LA28 Olympic and Paralympic Games including sponsorship sales, consumer products, brand marketing, hospitality, ticketing and events. She joined the organization in October 2018. EXPERIENCE .Soccer United Marketing President -Led the growth of soccer through Major League Soccer’s marketing organization -Generated several billion dollars for soccer driving commercial success for the sport in America -Increased the value and brand of premier soccer platforms including MLS, U.S. Soccer, the Mexican National Team, Copa América and CONCACAF .AEG Vice President; ISL Vice President .Major League Soccer Vice President -Joined MLS as one of its first employees .1994 World Cup Marketing Manager HIGHLIGHTS + EDUCATION .First woman in history to run for .President of U.S. Soccer .WISE Woman of the Year .2-time winner of the Sports Business Journal’s 40 Under 40 award .New York Crain’s 40 Under 40 list .Forbes’ list of The Most Powerful Women in Sports .College of William and Mary, B.A. in Political Science and Government