GSWParis 2022


Magali Tézenas du Montcel




After a first successful career in the pharmaceutical industry, working with Ciba-Geigy and Novartis in marketing and sales force management during 20 years in France and Spain, Magali skipped to sports business in 2007. She first spent two years as development and communication manager of the ESSEC International Sports Marketing Chair. Her proven ability to deal with major stakeholders in both health and sports industries helped her at that time to develop health and sports programs and foster women sports sponsoring. She is now working as CEO at SPORSORA, the French inter-professional association serving the public interest of sport business. SPORSORA's mission is to regulate, professionalize and develop the economy of sport and promote sport marketing as a lever for innovation, management and communication. SPORSORA gathers since 1994 the main actors of sports economy in France, in 2022 is represents more than 250 companies: brands, rights holders, sports marketing agencies, medias, venues etc …