GSWParis 2022


Séverine Townsend


Managing Director


JTA Managing Director Séverine Townsend’s unparalleled, high-level network in the international sports movement has made her one of the most effective international communications and international relations specialists in the world of sport. Séverine has played a key role in driving the growth and ongoing success of this leading strategic brand building, international communications and international relations agency since its launch. Her network, coupled with her detailed knowledge of the political and communications landscape in the international sports world, has seen Séverine working at the heart of many major international campaigns from strategic development to execution. Most recently, this includes the historic and successful election of the LA 2028 Olympic and Paralympic Games bid. In addition, Séverine leads many high-profile JTA projects, including the multi-tiered international communications programme of the Paris 2024 Organising Committee. She helps sports leaders, National Olympic Committees and International Federations to achieve their business objectives. This can involve running a targeted campaign, profile and brand building, reputation management or securing a landmark partnership. Séverine began her professional career in the sports world working for an international wheelchair tennis tournament in France and promoting the sport and tournament at Roland Garros. A fluent English and French speaker, Séverine is also regularly asked to speak to international audiences on communications, campaigning and the Olympic Movement.