GSWParis 2022


Neill Duffy

17 Sport

CEO & Co-Founder


Neill Duffy is widely recognized as a thought leader in the area of purpose, sponsorship marketing and sustainability. He has extensive experience enabling some of the biggest sponsors, sports properties and non-profits in the world to deliver positive business, social and environmental outcomes through sport…to do good and do well. Neill’s relentless commitment over the last 30 years to leveraging purpose as a central organizing principle drives the development and implementation of strategies that repeatedly establish new benchmarks including a number of world firsts such as Super Bowl 50 as the “most shared, participatory, giving, sustainable and commercially successful Super Bowl in history”. Neill is currently CEO and Founder of 17 Sport, the world’s first sports impact company operating at the intersection of sport, business and purpose. As a certified B Corp, 17 Sport provides brands, properties and athletes across the world with purpose-led solutions that enable them to do good while doing well and lean into the age of social good. Neill is the published author of Legacy Sport and Passion Branding and regularly speaks at conferences and contributes to publications regarding sport, business and purpose and was recognized as a Be The Change Best for the World Honoree in 2016.