GSWParis 2022


Olivier Robert-Murphy

Universal Music

Executive Vice-President


As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers. Driving partnerships around the world, Olivier leads an award-winning team of global music content and partnership experts, recognised as THE creative company for music, culture and brands. Together across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture. Financing his studies by chauffeuring superstars around Paris, Olivier then served as an officer in the French Air Force before beginning his career at Procter & Gamble. Further roles include VP of Marketing at Universal Pictures International in London, SVP of Global Strategic Marketing Division at Universal Music Group, until 2011 when he set up the agency UMG for Brands. In the meantime, he earned an MBA at London Business School. In his spare time, Olivier runs a Taekwondo Club in London, and has taken the stage at high-profile marketing and media events such as WebSummit, Midem and Festival of Media. He was previously President of a Jury at Cannes Lions Festival of Creativity, and is a regular lecturer at London Business School and Oxford University.