The Coca-Cola Company
Senior Director, Strategy and Integration
Daniel is responsible for setting the overall TCCC global assets strategy and integration activities, leading the commercialization of global assets, leading marketing assets efficiency and effectiveness implementation with the OU’s, aligning the plans closely with the category LRPs and ABP’s, and developing key tools, capabilities, and governance standards to support our new marketing model. Daniel has used a people-centric approach throughout his career with consumers, employees and partners to build brands through the passions that people care about. Prior to joining Coca-Cola, Daniel served as EVP for FlyteVu, an entertainment marketing agency, helping companies like E&J Gallo, Carter’s, UPS and Bumble deliver award-winning programs through the power of pop culture. Previous to that, Daniel acted as the Managing-Director for Havas Sports and Entertainment in the U.S., providing leadership across all areas of marketing services and business operations.