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Mega events vs Sustainable impact
May 10, 2022 | 1:45 PM - 4:00 PM
May 10, 2022 | 1:45 PM - 4:00 PM
Description
Throwing new light on a long-standing question that will shape the future of sport: (how) can we make mega events make sense for society? As our planet faces existential threats and socio-economic gaps widen, the world is placing an ever-sharper focus on the relative costs and benefits of events such as the Olympics, Paralympics, FIFA and Rugby World Cups. In response, new models are emerging: cheaper, more open, accessible and democratic; lighter on the planet; and increasingly focused on creating measurable social and economic returns on public investment. But for all the talk of carbon positivity, ‘pregacy’ and interactive experience, is the core model changing fast enough? Is it time to consider more radical alternatives, taking advantage of rapid technological, cultural and societal shifts? In particular, should major events reimagine themselves as campaigning platforms to engage positively with a global population empowered and emboldened like never before to make their voices heard on key societal issues? Can sport afford to keep defending its neutrality in a world governed by identity politics? What are the opportunities and geopolitical risks?
On the agenda:
▷ The organizer view - Ibrahima Wade
▷ The Qatar 2022 view - Fatma Al Nuaimi
▷ Vision in action: AFCON 2023 x Vivendi Sports - François Amichia & Robins Tchale Watchou
▷ The big picture - David Grevemberg
▷ Spotlight on Ukraine - Pascal Boniface
▷ Vision in action: Paris 2024 x Sodexo Live! - Georgina Grenon & Nathalie Bellon-Szabo
▷ The changemaker view - Cyril Abiteboul
▷ The industry view - Mathieu Sidokpohou & Philip Quinn, moderated by Neill Duffy
