GSWParis 2022


Mayi Cruz Blanco

The Adecco Group

Managing Director, Group Sports Partnerships & LHH Sports Solutions


From athlete to international sports executive, Mayi has worked in the sports industry for over 20 years. She brings a deep understanding of sports and football: governance, business, development, athlete well-being, educational initiatives, human rights, and leadership development. Her experience goes from academic to the IOC, World Archery, FIFA, The Adecco Group to co-founding Sports Equity+ International Foundation. She is recognised for creating one of FIFA’s more advanced development programmes portfolio, with impact in over 190 countries. Mayi led the transformation of women's football development for close to a decade; introduced legacy programmes for FIFA Women’s Competitions 2008-2017; launched the first FIFA leadership development programme; and Live Yours Goal global campaign. At the Adecco Group, Mayi leads the offering to the sports industry. Her portfolio includes partnerships with global sport bodies such as IOC; and she represents the Group at the council of the Centre for Sport and Human Rights. Born in Cuba, Mayi has dual Swiss nationality. Graduated in Sports Sciences, holds an International Master in Management, Law and Humanities of Sport and is THNK- School of Creative Leadership programme alumni.