Key trends in the Sporting Goods industry
May 11, 2022 | 2:00 PM - 2:20 PM
May 11, 2022 | 2:00 PM - 2:20 PM
Description
"McKinsey and the World Federation of Sporting Goods Industry (WFSGI) have launched the second edition of their annual industry report: “Sporting Goods 2022 – The New Normal is here”.
2021 was a great year for the sporting goods industry, which performed the rare feat in tough economic circumstances of returning to pre-COVID-19 levels of growth. Around the world, sporting goods players capitalized on tailwinds that commenced in 2020, and picked up pace as lockdowns eased and the wider economy started to reopen. Still, while growth has returned, the industry playing field has changed. During our session, we will deep dive into the most relevant trends, such as consumers’ evolving attitudes and behaviors, the growth of digital and social commerce, and sustainability."