The Olympics face to the virtualization and gamification of sport: a case study of Virtual Regatta.
May 11, 2022 | 8:40 AM - 9:00 AM
May 11, 2022 | 8:40 AM - 9:00 AM
Description
In light of recent developments within the Olympic movement, the discussion between Vincent Pereira - Head of Virtual Sports & Gaming at the International Olympic Committee - and Phillippe Guigné - founder of Virtual Regatta - will try to explain how the different actors must position themselves in order to reach new audiences while building a credible and sustainable experience.