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The evolution of sports consumption - How brands and rights holders can leverage out of home sports viewing to regain direct access to their fan base.
May 11, 2022 | 8:30 AM - 8:40 AM
May 11, 2022 | 8:30 AM - 8:40 AM
Description
The evolution of sports consumption has limited first party data access for rights holders and sponsors. In a world where understanding your consumer is so key, we discuss out of home sports consumption as the new avenue for direct fan engagement.
